Unfolding before us is the concept of access to all products, across all channels, anytime. A key to customer experience success is finding the balance between product ubiquity and consumer value, so how do we arrive at that balance, particularly in the Loyalty space?
This is the year. You’ve vowed to lead the charge for building a truly contextual, personalized user experience for your online customers. Here are three things to consider before you get too far down the road.