As you may know, "SEO" stands for "Search Engine Optimization" and refers to a number of SEO Marketing Services for crafting your website and its content to literally convince search engines (mainly Google) of your relevance and authority on the subject of a user's search.
In this article we dive into what goes into SEO, its place in a broader marketing plan, the types of businesses it makes sense for, and potential drawbacks to relying on SEO.
SEO leads people to discover your website in an "organic" way through search engine results pages ("SERPs"), in contrast to paid advertising to get people to your website. You may be surprised at how much effort goes into good SEO.
Relevance and authority are key factors to ranking your website pages in search results. There are many indicators of relevance and authority, some of which you can actually control—this is what SEO marketing services do for you.
There are other factors not within your control, such as the length of time your website has been in existence, but the impact of those factors can be reduced by quality SEO work. (Tip for new businesses: set-up your website as a "coming soon" page with the Google Analytics code; do this up-front while you're getting your full content together.)
It's important to understand that SEO takes time and the work needs to be consistently applied, but in terms of long-term return on investment, it's one of the best forms of marketing.
SEO and Content Marketing go hand-in-hand as parts of a comprehensive marketing plan for many businesses. (Not ALL businesses, however. We'll get to that later.)
Content Marketing is all about sharing useful, informative blog posts, whitepapers, case studies, e-books, videos etc. It forms the foundation of the "inbound marketing" approach.
As another form of "inbound marketing," SEO relies on the existence of authoritative, well-written content. SEO takes Content Marketing to a more technical level. The aim is to restructure and reformat the output of a Content Marketing strategy into bite-sized "search engine friendly" chunks of information related to things people search for. This is called "optimizing for keywords."
At the root of every user search is a "keyword," and a primary aim of SEO is to show search engines that you have relevant, authoritative content related to that keyword.
For example, "law firms" is a keyword. This keyword doesn't indicate any particular intent—like the user's need to review a legal agreement or file a patent. We simply don't know exactly what the user is looking for. But over 12,100 people type "law firms" into the Google search bar every month.
This type of broad keyword suggests the person making the search is starting their research: they’re at the very early stages of the "sales funnel." This article provides a brief overview of the "sales funnel.")
Now, suppose you're a law firm and you've adopted the funnel example used in the link above. We might consider guiding someone who searched "law firms" to content suitable for the "Awareness" stage at the very top of the funnel—for example, content that talks about our law firm's areas of specialization.
However, someone who searches for "patent lawyer Los Angeles" indicates an interest in the subject of patent law, if not actual intent to make a filing. It also includes a geographic preference. That's some good information we can gather about this person just from the keyword they used.
These types of more specific keywords are sometimes called "long-tail keywords." They typically don't have anywhere near the volume of searches as the broad keywords (this one gets searched for 320 times each month), but there is sometimes less competition for their traffic and they can be even more valuable than the broader keywords in some cases.
Some long-tail keywords have a significant number of related keywords that you can get traffic from as well, making-up for some of the low search volume.
Most importantly, the type of visitor you acquire from long-tail keywords is more valuable since they're already further along the path to transacting; they're "deeper in the funnel."
In cases like this, we wouldn't want to guide this visitor to an "About Us" website page that talks about all the areas of law we specialize in. Instead we would direct them to a page that talks about our expertise in patent law, or a blog article that lays out the many considerations involved in filing a patent—showcasing what brilliant experts we are and leading the visitor to conclude that it's best to just hire our law firm to handle it!
So how do we go about "optimizing" our website to convince Google that we're experts in our field and thus rank our page toward the top of the search results?
First, some research needs to be done to determine which keywords and their variations will yield the best traffic volume—and the right kind of traffic—yet also have a lower degree of competition.
Most high-volume keywords are highly coveted, meaning it will be more difficult for you to reach page 1 of search results for that keyword (and over 90% of clicks occur on page 1).
While other relevant keywords (usually long-tail keywords) may not have the same search volume, there is value in optimizing for them and you can secure good ranking with less effort and time. Remember, long-tail traffic is usually further along on the purchase journey.
Once the right keywords have been selected for your SEO campaign, there are three ways the campaign is executed—read on for more.
Search engines send "web bots" to crawl your website pages in the effort to understand what you're about. SEO involves three areas of activity that aim to ensure the "bots" don't misunderstand you and to help them classify your content as relevant and authoritative: (1) on-page SEO, (2) technical SEO and (3) link-building.
(1) On-Page SEO
Crafting the content of your website pages to indicate relevance around specific keywords. This is done in several ways:
(2) Technical SEO
Optimizing server-level elements and website architecture to be "SEO friendly", for example:
Establishing your page's authority by acquiring links back to it from other reputable websites. These are called "backlinks."
Domains and website pages have "authority scores" which indicate their level of prominence in the eyes of search engines. Older reputable and well-trafficked domains will have a higher authority score than newer domains.
Outbound links on high-authority websites pass some degree of authority to the page being linked to. As an example, consider the value of a letter of recommendation from the CEO of a company over the value of such a letter from an entry-level employee. The same principle applies to backlinks—the more authoritative the website, the more value its links carry. One important function of an SEO campaign is to secure backlinks from websites having varying degrees of authority.
Backlinks from higher-authority websites are generally more difficult to obtain, but not always. For example, some high-authority websites may accept a guest blog article from you which will provide a valuable backlink. Essentially, it comes down to creating content that people want to share.
Regardless of the authority score of the website providing you with a backlink, any backlink from a reputable website is valuable with one major exception: there must be context for the backlink. If a reputable website that focuses on financial services links back to a page on your plumbing business website, that's NOT in context and is considered irrelevant and "spammy." At worst, these links are harmful to your ranking; at best, they're just ignored by search engines (this seems to be the case with Google in recent times).
Although less common today, a company's competitors can attempt to sabotage its SEO by creating spammy backlinks to the company's website. In order to avoid the negative effects of these links, as a best-practice a company should periodically monitor its backlinks and use Google's disavow tool to inform Google of any "spammy" links. (Use Google Webmaster Services.)
When other websites link back to your pages, it's usually done with a link that appears as text. For example:
The text "your new business" is the anchor text to a link that lies behind it that goes to an article on another authoritative website.
If all anchor text is exact-matching your keyword, search engines like Google will perceive this as trying to manipulate the system and will penalize your SEO ranking. There should be good variety in the anchor text used for backlinks.
For example, your keyword might be "patent lawyer Los Angeles", but backlinks should be a natural-looking mix of:
There are several services/agencies that sell "guest post" backlinking services, but serious caution is advised! Most of the time these links being sold to you are not on real, reputable websites. Instead, many companies disguise these sites as legitimate blog sites, but in reality they are "PBN" sites ("Private Blog Network") which pose serious risks to your success.
Unnatural link building tactics like these are considered "black hat SEO" and violate Google's Webmaster Guidelines. Having links like these may even result in Google removing your website from their search engine. Buyer beware!
Sure, these companies will claim they only perform "manual outreach" to real bloggers to secure backlinks for their clients, but it is impossible for you to know for sure, and there are tools you can use to confirm your suspicions:
While several companies sell these backlinks for anywhere from $50 to $800 (depending on the "page rank" of the linking site), the reality is that securing backlinks in a TRULY LEGITIMATE way is a time consuming, resource-intensive activity that can cost more. The most effective and safe way to obtain a backlink is with your own valuable content posted on legitimate, authoritative external websites.
As you've no doubt figured out from the examples above, SEO keywords can be "localized"—like "patent lawyer Los Angeles" instead of "patent lawyer". Indeed, having your business show-up as local to the person searching Google is an important way to attract business.
In fact, SEO authority Moz surveyed marketers for their "State of Local SEO Industry Report" and found that 64% believe Google has essentially become the modern-day version of a business's "homepage" because of all the information they display about the business.
As it is, Google will automatically "localize" search results for certain searches, particularly when there is a city name in the search term (called a "geo-modifier"), or for keywords that refer to a service business.
For example, when I type "plumbers" I get a listing of three plumbers near me along with local map (this is after the paid listings):
How do you land in one of those three spots (the "local pack"), or at least rank well in the listings that appear when "More places" is clicked? Local SEO.
Local SEO relies on the same principles as non-local SEO—on-page SEO, technical SEO and link building—but adds a few elements to provide the search engine with "signals" as to why your business should be listed in the local search results. These include:
According to a case study by Moz the following are local ranking factors for those top 3 positions below the map:
As you can see, "Google My Business Signals" (optimizing your Google My Business profile) is the #1 factor, but "Link Signals" (backlinks) is almost equally important, as is on-page SEO.
And when it comes to the organic (unpaid) listings that follow the map and 3-pack list of businesses, those factors look like this:
Again, "Google My Business Signals" is significant, but now backlinks, on-page SEO, and analytical metrics that show website visitor engagement ("Behavioral Signals"). Overall, these ranking factors look much like general search engine ranking factors, with a "local" twist to the targeted keywords.
Here are a few additional resources that can provide more information:
Among the factors influencing SEO—and Local SEO in particular—is acquiring reviews. They're also important for reputation management overall.
However, reviews may not be realistic or necessary for some businesses.
Take Brass Ring Consulting Group as an example. For many years we got business by word-of-mouth. Much of our past work involved long-term engagements with large organizations. Most of the executives we work with aren't submitting reviews on Google for every business they engage with.
But for many businesses reaching out beyond word-of-mouth or their cultivated business network, starting the process of collecting reviews is important. Having a Google Business Profile is one important place for reviews. Some businesses will benefit from a presence on social media, or business directory sites like Yelp. Other businesses will benefit from a presence on rating websites like TrustPilot.
Besides giving positive SEO signals to search engines, having an easily accessible review system for customers helps to maintain a positive reputation online. You've seen those businesses with just a handful of reviews, where one negative review has an exaggerated impact on overall rating. Having a steady stream of reviews will avoid this situation. So it's important to build mechanisms to prompt customers with positive experiences to leave reviews -- and make the process as easy and frictionless as possible.
SEO isn't the best "primary" strategy for every business, especially those needing to get their products or services to market quickly, or for businesses whose products or services are not intended to provide a solution to a problem or fulfill a need. Instead, SEO is best used to varying degrees as one component of a broader marketing plan.
For example, a record label (music company) will find less value in a strong SEO campaign than, say, a financial services firm.
The record label might place more emphasis on social media / influencer marketing, video, digital banner ads and email marketing to get the word out about its music artists' album releases and touring schedules. Still, they'll want to make sure their website is SEO-friendly, so that people searching for one of their music artists can be guided to their site.
On the other hand, the financial services firm might pursue a local SEO strategy, with SEO-connected content marketing that relies heavily on blog articles showcasing their expertise and thought-leadership (in addition to other marketing).
Since it takes consistent effort over time, SEO certainly does not yield immediate results. Instead, paid solutions like SEM / PPC ("search engine marketing" or "pay-per-click" ads) will get immediate click-through to your website or landing pages. This is especially significant for startups and those businesses whose products appeal to current, fast-changing trends.
However, businesses with a long-term plan should consider getting started with consistent ongoing effort early-on—even if it's not a major part of the overall marketing plan. This will ensure a steady build of essentially "free" organic search traffic to your website to help defray the cost of paid advertising solutions. In time, organic search traffic may be all you need.
Our recommendation is that businesses not rely too heavily on SEO for revenue.
Search engines don't make money on "organic" search traffic, although the majority of click-through on their search results pages is for organic results. Over time, we've seen Google placing more emphasis on paid ads over organic search results. Notice how all paid results are shown "above the fold":
Another consideration is the impact of changes to search engine ranking algorithms. Each year, Google makes hundreds of tweaks to its algorithm, some more significant than others. Businesses that rely too heavily on search engine ranking could be impacted negatively if an algorithm change suddenly causes their ranking to drop.
When SEO is a more prominent part of your company's marketing plan, quality SEO work will be more resistant to the uncertainty caused by algorithm changes. Still, the focus should be on solving people's challenges or fulfilling a need in the market—not whether your website shows up on page 1 of Google search results—and "organic" traffic will find you as a result.
It's a complicated subject with many moving parts. Knowing how it works is useful, but you might need help executing an SEO strategy. We're here for you! Brass Ring Consulting Group has expertise in SEO marketing. Contact us today for a free consultation!
Custom web development for e-commerce, lead generation, branding and more!
Grab the Brass Ring.
Net yet a client? Get a FREE, no-strings-attached consultation.
Last updated: May 1, 2022
Please read these Terms and Conditions (“Terms”, “Terms and Conditions”) carefully before using the https://www.brassringconsult.com website (the “Service”) operated by Brass Ring Group, LLC (“us”, “we”, or “our”).
Your access to and use of the Service is conditioned upon your acceptance of and compliance with these Terms. These Terms apply to all visitors, users and others who wish to access or use the Service.
By accessing or using the Service you agree to be bound by these Terms. If you disagree with any part of the terms then you do not have permission to access the Service.
If you wish to purchase any product or service made available through the Service (“Purchase”), you may be asked to supply certain information relevant to your Purchase including, without limitation, your credit card number, the expiration date of your credit card, your billing address, and your shipping information.
You represent and warrant that: (i) you have the legal right to use any credit card(s) or other payment method(s) in connection with any Purchase; and that (ii) the information you supply to us is true, correct and complete.
We reserve the right to refuse or cancel your order at any time for reasons including but not limited to: product or service availability, errors in the description or price of the product or service, error in your order or other reasons.
We reserve the right to refuse or cancel your order if fraud or an unauthorized or illegal transaction is suspected.
We are constantly updating product and service offerings on the Service. We may experience delays in updating information on the Service and in our advertising on other web sites. The information found on the Service may contain errors or inaccuracies and may not be complete or current. Products or services may be mispriced, described inaccurately, or unavailable on the Service and we cannot guarantee the accuracy or completeness of any information found on the Service.
We therefore reserve the right to change or update information and to correct errors, inaccuracies, or omissions at any time without prior notice.
The Service and its original content, features and functionality are and will remain the exclusive property of Brass Ring Group, LLC and its licensors. The Service is protected by copyright, trademark, and other laws of both the United States and foreign countries. Our trademarks and trade dress may not be used in connection with any product or service without the prior written consent of Brass Ring Group, LLC.
Our Service may contain links to third party web sites or services that are not owned or controlled by Brass Ring Group, LLC.
Brass Ring Group, LLC has no control over, and assumes no responsibility for the content, privacy policies, or practices of any third party web sites or services. We do not warrant the offerings of any of these entities/individuals or their websites.
You acknowledge and agree that Brass Ring Group, LLC shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such third party web sites or services.
We strongly advise you to read the terms and conditions and privacy policies of any third party web sites or services that you visit.
You agree to defend, indemnify and hold harmless Brass Ring Group, LLC and its licensee and licensors, and their employees, contractors, agents, officers and directors, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to attorney’s fees), resulting from or arising out of a) your use and access of the Service, or b) a breach of these Terms.
In no event shall Brass Ring Group, LLC, nor its directors, employees, partners, agents, suppliers, or affiliates, be liable for any indirect, incidental, special, consequential or punitive damages, including without limitation, loss of profits, data, use, goodwill, or other intangible losses, resulting from (i) your access to or use of or inability to access or use the Service; (ii) any conduct or content of any third party on the Service; (iii) any content obtained from the Service; and (iv) unauthorized access, use or alteration of your transmissions or content, whether based on warranty, contract, tort (including negligence) or any other legal theory, whether or not we have been informed of the possibility of such damage, and even if a remedy set forth herein is found to have failed of its essential purpose.
Your use of the Service is at your sole risk. The Service is provided on an “AS IS” and “AS AVAILABLE” basis. The Service is provided without warranties of any kind, whether express or implied, including, but not limited to, implied warranties of merchantability, fitness for a particular purpose, non-infringement or course of performance.
Brass Ring Group, LLC its subsidiaries, affiliates, and its licensors do not warrant that a) the Service will function uninterrupted, secure or available at any particular time or location; b) any errors or defects will be corrected; c) the Service is free of viruses or other harmful components; or d) the results of using the Service will meet your requirements.
Some jurisdictions do not allow the exclusion of certain warranties or the exclusion or limitation of liability for consequential or incidental damages, so the limitations above may not apply to you.
These Terms shall be governed and construed in accordance with the laws of California, United States, without regard to its conflict of law provisions.
Our failure to enforce any right or provision of these Terms will not be considered a waiver of those rights. If any provision of these Terms is held to be invalid or unenforceable by a court, the remaining provisions of these Terms will remain in effect. These Terms constitute the entire agreement between us regarding our Service, and supersede and replace any prior agreements we might have had between us regarding the Service.
We reserve the right, at our sole discretion, to modify or replace these Terms at any time. If a revision is material we will provide at least 30 days notice prior to any new terms taking effect. What constitutes a material change will be determined at our sole discretion.
By continuing to access or use our Service after any revisions become effective, you agree to be bound by the revised terms. If you do not agree to the new terms, you are no longer authorized to use the Service.
If you have any questions about these Terms and Conditions, please contact us:
Effective date: May 1, 2022
Brass Ring Group, LLC (“us”, “we”, or “our”) operates the https://www.brassringconsult.com website (hereinafter referred to as the “Service”).
This page informs you of our policies regarding the collection, use and disclosure of personal data when you use our Service and the choices you have associated with that data.
Service is the https://www.brassringconsult.com website operated by Brass Ring Group, LLC.
Personal Data means data about a living individual who can be identified from those data (or from those and other information either in our possession or likely to come into our possession).
Usage Data is data collected automatically either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Cookies are small files stored on your device (computer or mobile device).
Data Controller means the natural or legal person who (either alone or jointly or in common with other persons) determines the purposes for which and the manner in which any personal information are, or are to be, processed.
Data Processors (or Service Providers)
Data Processor (or Service Provider) means any natural or legal person who processes the data on behalf of the Data Controller.
We may use the services of various Service Providers in order to process your data more effectively.
Data Subject (or User)
Data Subject is any living individual who is using our Service and is the subject of Personal Data.
We collect several different types of information for various purposes to provide and improve our Service to you.
While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:
We may use your Personal Data to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us.
We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
Cookies are files with a small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Other tracking technologies are also used such as beacons, tags and scripts to collect and track information and to improve and analyze our Service.
Cookies can be “persistent” or “session” cookies. Persistent cookies remain on your personal computer or mobile device when you go offline, while session cookies are deleted as soon as you close your web browser.
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.
Examples of Cookies we use:
Brass Ring Group, LLC uses the collected data for various purposes:
When you use and access the Service, we may place a number of cookies files in your web browser.
We use both session and persistent cookies on the Service and we use different types of cookies to run the Service:
In addition to our own cookies, we may also use various third-parties’ cookies to report usage statistics of the Service, deliver advertisements on and through the Service, and so on.
Please note, however, that if you delete cookies or refuse to accept them, you might not be able to use all of the features we offer, you may not be able to store your preferences, and some of our pages might not display properly.
You can learn more about cookies and the following third-party websites:
Brass Ring Group, LLC may process your Personal Data because:
Brass Ring Group, LLC will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.
Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.
If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.
Under certain circumstances, Brass Ring Group, LLC may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
Brass Ring Group, LLC may disclose your Personal Data in the good faith belief that such action is necessary to:
The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.
Some browsers give individuals the ability to communicate that they wish not to be tracked while browsing on the Internet. California law requires that we disclose to users how we treat do-not-track requests. The Internet industry has not yet agreed on a definition of what “Do Not Track” means, how compliance with “Do Not Track” would be measured or evaluated, or a common approach to responding to a “Do Not Track” signal. Due to the lack of guidance, we have not yet implemented features that would recognize or respond to browser-initiated Do Not Track signals in response to California law.
If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Brass Ring Group, LLC aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.
If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.
In certain circumstances, you have the following data protection rights:
Please note that we may ask you to verify your identity before responding to such requests.
You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).
We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used.
These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).
We may use third-party Service Providers to monitor and analyze the use of our Service.
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
Heap Analytics is a behavioral web analytics service offered by Heap Inc. that collects information on what users are doing on the website, including but not limited to what webpages they visit, what users click on, where those users are located, what browser or platform those users are using, and many other forms of behavioral or personal data. This data is not shared with any other services.
You can opt-out of having made your activity on the Service available to Heap Analytics by installing an ad blocker add-on to your browser.
Google Ads marketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en
Bing Ads marketing service is provided by Microsoft Inc.
You can opt-out of Bing Ads interest-based ads by following their instructions: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
Twitter advertising service is provided by Twitter Inc.
You can opt-out from Twitter’s interest-based ads by following their instructions: https://support.twitter.com/articles/20170405
Facebook advertising service is provided by Facebook Inc.
You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950
To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217
Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.
For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation
AdRoll marketing service is provided by Semantic Sugar, Inc.
You can opt-out of AdRoll remarketing by visiting this AdRoll Advertising Preferences web page: http://info.evidon.com/pub_info/573?v=1&nt=1&nw=false
When visitors use our Services, AdRoll may place cookies on their browsers for targeted adverting purposes. Data collected may include IP addresses, cookie identifiers, website activity, and a “hashed” (unrecognizable) representation of any email addresses you enter into our website forms, used only for the purpose of serving relevant ad content to you across multiple devices.
When visitors leave comments on the website we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.
Our Service does not address anyone under the age of 18 (“Children”).
We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.