Guide to SEO Marketing Services

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Guide to SEO Marketing Services

What Does SEO Stand For In Marketing?

As you may know, "SEO" stands for "Search Engine Optimization" and refers to a number of SEO Marketing Services for crafting your website and its content to literally convince search engines (mainly Google) of your relevance and authority on the subject of a user's search.

In this article we dive into what goes into SEO, its place in a broader marketing plan, the types of businesses it makes sense for, and potential drawbacks to relying on SEO.

 

How Does SEO Work?

SEO leads people to discover your website in an "organic" way through search engine results pages ("SERPs"), in contrast to paid advertising to get people to your website. You may be surprised at how much effort goes into good SEO.

Relevance and authority are key factors to ranking your website pages in search results. There are many indicators of relevance and authority, some of which you can actually control—this is what SEO marketing services do for you.

There are other factors not within your control, such as the length of time your website has been in existence, but the impact of those factors can be reduced by quality SEO work. (Tip for new businesses: set-up your website as a "coming soon" page with the Google Analytics code; do this up-front while you're getting your full content together.)

It's important to understand that SEO takes time and the work needs to be consistently applied, but in terms of long-term return on investment, it's one of the best forms of marketing.

 

SEO and Content Marketing

SEO and Content Marketing go hand-in-hand as parts of a comprehensive marketing plan for many businesses. (Not ALL businesses, however. We'll get to that later.)

Content Marketing is all about sharing useful, informative blog posts, whitepapers, case studies, e-books, videos etc. It forms the foundation of the "inbound marketing" approach.

As another form of "inbound marketing," SEO relies on the existence of authoritative, well-written content. SEO takes Content Marketing to a more technical level. The aim is to restructure and reformat the output of a Content Marketing strategy into bite-sized "search engine friendly" chunks of information related to things people search for. This is called "optimizing for keywords."

 

What Are Keywords?

At the root of every user search is a "keyword," and a primary aim of SEO is to show search engines that you have relevant, authoritative content related to that keyword.

For example, "law firms" is a keyword. This keyword doesn't indicate any particular intent—like the user's need to review a legal agreement or file a patent. We simply don't know exactly what the user is looking for. But over 12,100 people type "law firms" into the Google search bar every month.

This type of broad keyword suggests the person making the search is starting their research: they’re at the very early stages of the "sales funnel." This article provides a brief overview of the "sales funnel.")

Now, suppose you're a law firm and you've adopted the funnel example used in the link above. We might consider guiding someone who searched "law firms" to content suitable for the "Awareness" stage at the very top of the funnel—for example, content that talks about our law firm's areas of specialization.

However, someone who searches for "patent lawyer Los Angeles" indicates an interest in the subject of patent law, if not actual intent to make a filing. It also includes a geographic preference. That's some good information we can gather about this person just from the keyword they used.

These types of more specific keywords are sometimes called "long-tail keywords." They typically don't have anywhere near the volume of searches as the broad keywords (this one gets searched for 320 times each month), but there is sometimes less competition for their traffic and they can be even more valuable than the broader keywords in some cases.

Some long-tail keywords have a significant number of related keywords that you can get traffic from as well, making-up for some of the low search volume.

Most importantly, the type of visitor you acquire from long-tail keywords is more valuable since they're already further along the path to transacting; they're "deeper in the funnel."

In cases like this, we wouldn't want to guide this visitor to an "About Us" website page that talks about all the areas of law we specialize in. Instead we would direct them to a page that talks about our expertise in patent law, or a blog article that lays out the many considerations involved in filing a patent—showcasing what brilliant experts we are and leading the visitor to conclude that it's best to just hire our law firm to handle it!

 

Optimizing The Website Around Keywords

So how do we go about "optimizing" our website to convince Google that we're experts in our field and thus rank our page toward the top of the search results?

First, some research needs to be done to determine which keywords and their variations will yield the best traffic volume—and the right kind of traffic—yet also have a lower degree of competition.

Most high-volume keywords are highly coveted, meaning it will be more difficult for you to reach page 1 of search results for that keyword (and over 90% of clicks occur on page 1).

While other relevant keywords (usually long-tail keywords) may not have the same search volume, there is value in optimizing for them and you can secure good ranking with less effort and time. Remember, long-tail traffic is usually further along on the purchase journey.

Once the right keywords have been selected for your SEO campaign, there are three ways the campaign is executed—read on for more.

 

3 Aspects of SEO

Search engines send "web bots" to crawl your website pages in the effort to understand what you're about. SEO involves three areas of activity that aim to ensure the "bots" don't misunderstand you and to help them classify your content as relevant and authoritative: (1) on-page SEO, (2) technical SEO and (3) link-building.

 

(1) On-Page SEO
Crafting the content of your website pages to indicate relevance around specific keywords. This is done in several ways:

  • Use your keyword (or variations of it) in header tags (H1, H2, or H3 HTML tags), page title, URL, image "alt tags", image file name, and page meta description. Also, include it in the meta keyword tag! While Google doesn't pay attention to it, Bing and Yahoo do (and that's a 35% share of search traffic).
  • Position your most compelling copy as close to the top of the page as possible; keeping readers engaged and avoiding the browser "back button" is an important factor
  • Include "structured data" (schema.org markup) to help the search engine more easily digest your content
  • Include external links to reputable, relevant websites
  • Include internal links to other relevant pages on your website
  • Use the keyword as anchor text in a link on the page
  • Bold, italicize or underline your exact keyword
  • Optimize keyword density by using the exact keyword only 2-4 times on the page
  • Have over 2,000 words on the page (ideally), with images
  • When appropriate, optimize content for Google featured snippets (particularly for long-tail keywords that ask a question)
  • Maintain a text-to-HTML ratio > 25%. Here's a handy tool: Code to text ratio checker.
  • HTML free of errors and passes W3C validation, with no broken links; also, make sure there is no invalid JavaScript
  • Web pages should meet standards of "accessibility" for use by people with disabilities
  • Indicate "canonicalization" of your content ("THIS page is the original source of the content.")
  • It goes without saying, but well-written, easy-to-read content is important

 

(2) Technical SEO
Optimizing server-level elements and website architecture to be "SEO friendly", for example:

  • Ensure fast page loading times—use a CDN; force browser caching for JavaScript, CSS, image, video and audio files; use file compression; optimize JavaScript and CSS
  • Optimize your web pages for mobile devices
  • URLs should not use underscores and should be close to the top-level of the domain
  • An XML sitemap should be accessible at the root level of the domain
  • Redirects should be in place, at least for 404 errors (page not found) and 301 redirects (page URLs that no longer exist that redirect to newer relevant pages)
  • A "robots.txt" file should be in place to enforce rules for search bots (you can exclude certain bots, and exclude certain pages from being crawled, etc.)
  • Make sure search engines are recognizing the site and crawling its pages
  • Site should be accessible via HTTPS (install an SSL certificate)
  • Although probably not a factor in ranking, if the domain is set to expire within a year it's nevertheless a good idea to extend it

 

(3) Link-building
Establishing your page's authority by acquiring links back to it from other reputable websites. These are called "backlinks."

Domains and website pages have "authority scores" which indicate their level of prominence in the eyes of search engines. Older reputable and well-trafficked domains will have a higher authority score than newer domains.

Outbound links on high-authority websites pass some degree of authority to the page being linked to. As an example, consider the value of a letter of recommendation from the CEO of a company over the value of such a letter from an entry-level employee. The same principle applies to backlinks—the more authoritative the website, the more value its links carry. One important function of an SEO campaign is to secure backlinks from websites having varying degrees of authority.

Backlinks from higher-authority websites are generally more difficult to obtain, but not always. For example, some high-authority websites may accept a guest blog article from you which will provide a valuable backlink. Essentially, it comes down to creating content that people want to share.

Regardless of the authority score of the website providing you with a backlink, any backlink from a reputable website is valuable with one major exception: there must be context for the backlink. If a reputable website that focuses on financial services links back to a page on your plumbing business website, that's NOT in context and is considered irrelevant and "spammy." At worst, these links are harmful to your ranking; at best, they're just ignored by search engines (this seems to be the case with Google in recent times).

Although less common today, a company's competitors can attempt to sabotage its SEO by creating spammy backlinks to the company's website. In order to avoid the negative effects of these links, as a best-practice a company should periodically monitor its backlinks and use Google's disavow tool to inform Google of any "spammy" links. (Use Google Webmaster Services.)

When other websites link back to your pages, it's usually done with a link that appears as text. For example:

 

anchor text example

 

The text "your new business" is the anchor text to a link that lies behind it that goes to an article on another authoritative website.

If all anchor text is exact-matching your keyword, search engines like Google will perceive this as trying to manipulate the system and will penalize your SEO ranking. There should be good variety in the anchor text used for backlinks.

For example, your keyword might be "patent lawyer Los Angeles", but backlinks should be a natural-looking mix of:

  • "patent lawyer Los Angeles"
  • "patent lawyer in LA"
  • "Los Angeles patent law firm"
  • "patent attorney" etc.

 

There are several services/agencies that sell "guest post" backlinking services, but serious caution is advised! Most of the time these links being sold to you are not on real, reputable websites. Instead, many companies disguise these sites as legitimate blog sites, but in reality they are "PBN" sites ("Private Blog Network") which pose serious risks to your success.

Unnatural link building tactics like these are considered "black hat SEO" and violate Google's Webmaster Guidelines. Having links like these may even result in Google removing your website from their search engine. Buyer beware!

Sure, these companies will claim they only perform "manual outreach" to real bloggers to secure backlinks for their clients, but it is impossible for you to know for sure, and there are tools you can use to confirm your suspicions:

  • Use www.similarweb.com to get a sense of the type of traffic the "blog" site obtains. If you see that most or the traffic is "direct" or "link" traffic (instead of "search" traffic), that's a strong sign this site is not a legitimate blog site and instead just a PBN.
  • Use Wayback Machine to see historical snapshots of the site. Sites with high "page rank" have been around for a while. But if you see a site significantly change in its overall purpose (for example, it was once an online store and now just a general purpose blog site) you might assume it was taken-over by an unscrupulous SEO company that's now leveraging the site's historical presence for link-selling purposes. Again, this is not a real, natural backlink.

 

While several companies sell these backlinks for anywhere from $50 to $800 (depending on the "page rank" of the linking site), the reality is that securing backlinks in a TRULY LEGITIMATE way is a time consuming, resource-intensive activity that can cost more. The most effective and safe way to obtain a backlink is with your own valuable content posted on legitimate, authoritative external websites.

 

Local SEO

As you've no doubt figured out from the examples above, SEO keywords can be "localized"—like "patent lawyer Los Angeles" instead of "patent lawyer". Indeed, having your business show-up as local to the person searching Google is an important way to attract business.

In fact, SEO authority Moz surveyed marketers for their "State of Local SEO Industry Report" and found that 64% believe Google has essentially become the modern-day version of a business's "homepage" because of all the information they display about the business.

As it is, Google will automatically "localize" search results for certain searches, particularly when there is a city name in the search term (called a "geo-modifier"), or for keywords that refer to a service business.

For example, when I type "plumbers" I get a listing of three plumbers near me along with local map (this is after the paid listings):

 

local seo example

 

How do you land in one of those three spots (the "local pack"), or at least rank well in the listings that appear when "More places" is clicked? Local SEO.

Local SEO relies on the same principles as non-local SEO—on-page SEO, technical SEO and link building—but adds a few elements to provide the search engine with "signals" as to why your business should be listed in the local search results. These include:

  • Optimizing on-page content to indicate locality; for example, a page "your-url.com/los-angeles-plumbers" with specific use of "Los Angeles plumbers" as the target keyword
  • Adding location information to "structured data" (schema.org markup) on your website pages
  • Creating a complete Google Business Profile
  • Listing with local directories, making sure to keep name, address and phone number ("NAP") information perfectly consistent (inconsistency will hurt ranking)
  • It helps to perform an audit of your NAP information to make sure everything is consistent. One tool to use is Moz Local
  • Acquiring reviews of your business
  • Social media engagement

 

According to a case study by Moz the following are local ranking factors for those top 3 positions below the map:

 

local seo ranking factors

 

As you can see, "Google My Business Signals" (optimizing your Google My Business profile) is the #1 factor, but "Link Signals" (backlinks) is almost equally important, as is on-page SEO.

And when it comes to the organic (unpaid) listings that follow the map and 3-pack list of businesses, those factors look like this:

 

local seo organic ranking factors

 

Again, "Google My Business Signals" is significant, but now backlinks, on-page SEO, and analytical metrics that show website visitor engagement ("Behavioral Signals"). Overall, these ranking factors look much like general search engine ranking factors, with a "local" twist to the targeted keywords.

Here are a few additional resources that can provide more information:

 

SEO and Reputation Management

Among the factors influencing SEO—and Local SEO in particular—is acquiring reviews. They're also important for reputation management overall.

However, reviews may not be realistic or necessary for some businesses.

Take Brass Ring Consulting Group as an example. For many years we got business by word-of-mouth. Much of our past work involved long-term engagements with large organizations. Most of the executives we work with aren't submitting reviews on Google for every business they engage with.

But for many businesses reaching out beyond word-of-mouth or their cultivated business network, starting the process of collecting reviews is important. Having a Google Business Profile is one important place for reviews. Some businesses will benefit from a presence on social media, or business directory sites like Yelp. Other businesses will benefit from a presence on rating websites like TrustPilot.

Besides giving positive SEO signals to search engines, having an easily accessible review system for customers helps to maintain a positive reputation online. You've seen those businesses with just a handful of reviews, where one negative review has an exaggerated impact on overall rating. Having a steady stream of reviews will avoid this situation. So it's important to build mechanisms to prompt customers with positive experiences to leave reviews -- and make the process as easy and frictionless as possible.

 

reputation management

 

Drawbacks to SEO

SEO isn't the best "primary" strategy for every business, especially those needing to get their products or services to market quickly, or for businesses whose products or services are not intended to provide a solution to a problem or fulfill a need. Instead, SEO is best used to varying degrees as one component of a broader marketing plan.

For example, a record label (music company) will find less value in a strong SEO campaign than, say, a financial services firm.

The record label might place more emphasis on social media / influencer marketing, video, digital banner ads and email marketing to get the word out about its music artists' album releases and touring schedules. Still, they'll want to make sure their website is SEO-friendly, so that people searching for one of their music artists can be guided to their site.

On the other hand, the financial services firm might pursue a local SEO strategy, with SEO-connected content marketing that relies heavily on blog articles showcasing their expertise and thought-leadership (in addition to other marketing).

Since it takes consistent effort over time, SEO certainly does not yield immediate results. Instead, paid solutions like SEM / PPC ("search engine marketing" or "pay-per-click" ads) will get immediate click-through to your website or landing pages. This is especially significant for startups and those businesses whose products appeal to current, fast-changing trends.

However, businesses with a long-term plan should consider getting started with consistent ongoing effort early-on—even if it's not a major part of the overall marketing plan. This will ensure a steady build of essentially "free" organic search traffic to your website to help defray the cost of paid advertising solutions. In time, organic search traffic may be all you need.

Our recommendation is that businesses not rely too heavily on SEO for revenue.

Search engines don't make money on "organic" search traffic, although the majority of click-through on their search results pages is for organic results. Over time, we've seen Google placing more emphasis on paid ads over organic search results. Notice how all paid results are shown "above the fold":

 

SERP above the fold

 

Another consideration is the impact of changes to search engine ranking algorithms. Each year, Google makes hundreds of tweaks to its algorithm, some more significant than others. Businesses that rely too heavily on search engine ranking could be impacted negatively if an algorithm change suddenly causes their ranking to drop.

When SEO is a more prominent part of your company's marketing plan, quality SEO work will be more resistant to the uncertainty caused by algorithm changes. Still, the focus should be on solving people's challenges or fulfilling a need in the market—not whether your website shows up on page 1 of Google search results—and "organic" traffic will find you as a result.

 

NOW THAT YOU KNOW MORE ABOUT SEO...

It's a complicated subject with many moving parts. Knowing how it works is useful, but you might need help executing an SEO strategy. We're here for you! Brass Ring Consulting Group has expertise in SEO marketing. Contact us today for a free consultation!

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Last updated: May 1, 2022

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Effective date: May 1, 2022

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  • We need to perform a contract with you
  • You have given us permission to do so
  • The processing is in our legitimate interests and it is not overridden by your rights
  • To comply with the law

Retention of Data

Brass Ring Group, LLC will retain your Personal Data only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Data to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

Upon your written request (see contact information at the end of this Privacy Policy page), we will remove all of your personal data from the data we maintain; however, be advised that ongoing access to any materials that may be available to you at the time of your account erasure will be revoked and all download logs containing your information will be cleared, which means you will no longer have access to any downloadable products you previously acquired from us.

Brass Ring Group, LLC will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.

Transfer of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Brass Ring Group, LLC will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure of Data

DISCLOSURE FOR LAW ENFORCEMENT

Under certain circumstances, Brass Ring Group, LLC may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

LEGAL REQUIREMENTS

Brass Ring Group, LLC may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of Brass Ring Group, LLC
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security of Data

The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Our Policy on “Do Not Track” Signals under the California Online Protection Act (CalOPPA)

Some browsers give individuals the ability to communicate that they wish not to be tracked while browsing on the Internet. California law requires that we disclose to users how we treat do-not-track requests. The Internet industry has not yet agreed on a definition of what “Do Not Track” means, how compliance with “Do Not Track” would be measured or evaluated, or a common approach to responding to a “Do Not Track” signal. Due to the lack of guidance, we have not yet implemented features that would recognize or respond to browser-initiated Do Not Track signals in response to California law.

Your Data Protection Rights under the General Data Protection Regulation (GDPR)

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. Brass Ring Group, LLC aims to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.

If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or delete the information we have on you. Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.
  • The right to object. You have the right to object to our processing of your Personal Data.
  • The right of restriction. You have the right to request that we restrict the processing of your personal information.
  • The right to data portability. You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
  • The right to withdraw consent. You also have the right to withdraw your consent at any time where Brass Ring Group, LLC relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Service Providers

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), provide the Service on our behalf, perform Service-related services or assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

PAYMENTS

We may provide paid products and/or services within the Service. In that case, we use third-party services for payment processing (e.g. payment processors).

We will not store or collect your payment card details. That information is provided directly to our third-party payment processors whose use of your personal information is governed by their Privacy Policy. These payment processors adhere to the standards set by PCI-DSS as managed by the PCI Security Standards Council, which is a joint effort of brands like Visa, MasterCard, American Express and Discover. PCI-DSS requirements help ensure the secure handling of payment information.

The payment processor we work with is PayPal. Their Privacy Policy can be viewed at https://www.paypal.com/us/webapps/mpp/ua/privacy-full

ANALYTICS

We may use third-party Service Providers to monitor and analyze the use of our Service.

  • Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on – https://tools.google.com/dlpage/gaoptout. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

  • Heap Analytics

Heap Analytics is a behavioral web analytics service offered by Heap Inc. that collects information on what users are doing on the website, including but not limited to what webpages they visit, what users click on, where those users are located, what browser or platform those users are using, and many other forms of behavioral or personal data. This data is not shared with any other services.

You can opt-out of having made your activity on the Service available to Heap Analytics by installing an ad blocker add-on to your browser.

For more information on the privacy practices of Heap, please visit the Heap Privacy Policy page: https://heapanalytics.com/privacy

BEHAVIORAL REMARKETING AND PROSPECTING

Brass Ring Group, LLC uses advertising platforms and remarketing services to advertise on third party websites to you before and after you visited our Service. We and our third-party vendors use cookies to inform, optimize and serve ads based on your general interests and your past visits to our Service.

  • Google Ads

Google Ads marketing service is provided by Google Inc.

You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads

Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

  • Bing Ads

Bing Ads marketing service is provided by Microsoft Inc.

You can opt-out of Bing Ads interest-based ads by following their instructions: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

You can learn more about the privacy practices and policies of Microsoft by visiting their Privacy Policy page: https://privacy.microsoft.com/en-us/PrivacyStatement

  • Twitter

Twitter advertising service is provided by Twitter Inc.

You can opt-out from Twitter’s interest-based ads by following their instructions: https://support.twitter.com/articles/20170405

You can learn more about the privacy practices and policies of Twitter by visiting their Privacy Policy page: https://twitter.com/privacy

  • Facebook

Facebook advertising service is provided by Facebook Inc.

You can learn more about interest-based advertising from Facebook by visiting this page: https://www.facebook.com/help/164968693837950

To opt-out from Facebook’s interest-based ads, follow these instructions from Facebook: https://www.facebook.com/help/568137493302217

Facebook adheres to the Self-Regulatory Principles for Online Behavioral Advertising established by the Digital Advertising Alliance. You can also opt-out from Facebook and other participating companies through the Digital Advertising Alliance in the USA http://www.aboutads.info/choices/, the Digital Advertising Alliance of Canada in Canada http://youradchoices.ca/ or the European Interactive Digital Advertising Alliance in Europe http://www.youronlinechoices.eu/, or opt-out using your mobile device settings.

For more information on the privacy practices of Facebook, please visit Facebook’s Data Policy: https://www.facebook.com/privacy/explanation

  • AdRoll

AdRoll marketing service is provided by Semantic Sugar, Inc.

You can opt-out of AdRoll remarketing by visiting this AdRoll Advertising Preferences web page: http://info.evidon.com/pub_info/573?v=1&nt=1&nw=false

For more information on the privacy practices of AdRoll, please visit the AdRoll Privacy Policy web page: http://www.adroll.com/about/privacy

When visitors use our Services, AdRoll may place cookies on their browsers for targeted adverting purposes. Data collected may include IP addresses, cookie identifiers, website activity, and a “hashed” (unrecognizable) representation of any email addresses you enter into our website forms, used only for the purpose of serving relevant ad content to you across multiple devices.

 

Comments

When visitors leave comments on the website we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.

An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.

Embedded Content From Other Websites

Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.

These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.

Links to Other Sites

Our Service may contain links to other sites that are not operated by us. If you click a third-party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third-party sites or services.

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

Changes to This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us:

  • By email: [email protected]
  • By visiting this page on our website: https://www.brassringconsult.com/#contact-us
  • By phone: 323.850.1812
  • By mail: Brass Ring Group, LLC, 1968 S Coast Hwy Suite 5007, Laguna Beach, CA 92651, United States